Online advertising copy
Icefish exhibitors know that the right exhibition is the only marketing medium that brings your most active prospects and customers to you, allows you to demonstrate products, answer questions, overcome objections and meet your market face-to-face.
In addition, other parts of the marketing mix can be acheived using display advertising on this site and in the Icefish exhibition catalogue. Mercator's range of websites, magazines, events and enewsletters, including WorldFishing & Aquaculture, also provide targeted routes to market. See Mercator - our markets.
Mechanical data for online display ads (width x depth)
The following details apply to www.icefish.is
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Leaderboard Earpiece Spotlights Buttons Home page banner |
728 x 215 x 300 x 300 x 468 x |
90 pixels 90 pixels 250 pixels 100 pixels 60 pixels |
E-Newsletter sponsorship
Sponsorship message is 440 characters maximum, including spaces
The following guidelines apply to advertising copy supplied to Mercator Media Ltd for publication online
It is very important that the size of online advertisement files match industry standards. The accepted current industry standard is set by the Interactive Advertising Bureau. The IAB Ad Unit Guidelines are intended for marketers, agencies and media companies for use in the creating, planning, buying and selling of interactive marketing and advertising. This standard is applied by nearly every media company in the world. The following guidelines apply to material created by Mercator or supplied by clients or agencies.
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